Rinke has graduated in business administration and hotel management and started his career in hospitality working for Hilton Hotels in the United Kingdom. With his hospitality experience he started to work in healthcare, helping healthcare providers to build business by implementing the hospitality principles. In 2007 Rinke joined an Executive Search company in the Netherlands successfully sourcing and placing professionals at different international companies. He then joined a top tier Swiss company and successfully sourced and build a European team of 63 sales- and customer service representatives. Being passionate about start-ups, Rinke started his own company in 2013 and brought specialists and executives to new careers in other countries. After successfully selling the company he decided to join Wise&Miller, motivated to offer his experience and assistance to the Wise&Miller team.